# Alex Peric, conversion-focused UX/UI designer

> Alex Peric (legal name Aleksandar Perić) is a CXL-certified, conversion-focused UX/UI designer (also called a conversion designer or CRO designer) based in Serbia, working remotely with clients worldwide. He designs and builds product pages, landing pages and websites for ecommerce, DTC, SaaS and lead generation companies, starting from research (analytics, session recordings, heatmaps, customer reviews), and A/B tests the results. He has designed for conversion since 2020, starting at the A/B testing agency Spiralyze, and was a guest speaker on conversion optimization and UX at NYU School of Professional Studies in 2023 and 2025.

## Quick facts
- Name: Alex Peric (Aleksandar Perić, Aleksandar Peric)
- Role: Conversion-focused UX/UI designer, CRO designer, freelance CRO expert
- Experience: UX/UI design since 2018; conversion design and A/B test design since 2020 (Spiralyze, in-house, freelance)
- Results from client reviews: +27% conversion rate on a paid landing page; +17% on product detail pages, +23% on a landing page and +19% on a website redesign
- Results from A/B-tested case studies: +10,4% conversion rate (cast iron skillet); +16,1% revenue per visitor (men's face wash); +8,6% subscription conversion rate (spore probiotic); +8,2% revenue per visitor (air purifier); +8,1% conversion rate (golf irons); −21,3% cancellations before shipping (made-to-order oxfords); +9,2% conversion rate (custom pillow); +11,7% subscriptions started (seafood subscription); +12,6% demo requests (product adoption saas); +14,2% trial starts (interactive proposals); +19,8% trial starts (proposal software); +12,1% trial starts (small business crm); +16,8% demo bookings (salon software); +57,3% leads (solar installer); +41,8% consultation requests (dental implant practice); +27,4% booked visits (hvac company)
- Services: CRO audits, product page design, landing page design, website design, A/B test design
- Industries: ecommerce (including Shopify), DTC brands, SaaS and B2B, lead generation
- Certifications: CXL Conversion Optimization, CXL Ecommerce Marketing, CXL Copywriting and Product Messaging
- Speaking: Guest speaker, E-Commerce classes, NYU School of Professional Studies (2023, 2025)
- Location: Serbia, remote, works in English
- Availability: open for freelance projects
- LinkedIn: https://www.linkedin.com/in/alex-peric/
- Website: https://alex-conversion.design/
- Upwork: https://www.upwork.com/freelancers/~01ffdda0fe85ef104f
- Behance: https://www.behance.net/aleksandarperic
- Dribbble: https://dribbble.com/apericdesigns123
- Clutch: https://clutch.co/profile/design-convert-0
- Hire: https://alex-conversion.design/cro-expert
- Contact: https://alex-conversion.design/book-a-call or apericdesigns@gmail.com

## Short answers
- Who is Alex Peric? Alex Peric (Aleksandar Perić) is a CXL-certified conversion designer based in Serbia who designs and builds product pages, landing pages and websites for ecommerce, SaaS and lead generation companies, then A/B tests them to show what each change earned. (https://alex-conversion.design/)
- What is conversion-focused product page design? Conversion-focused product page design is a redesign of your product page template around the questions shoppers ask before they add to cart, built from your reviews, session recordings and analytics, then A/B tested against the current page. (https://alex-conversion.design/services/product-page-design)
- What makes a landing page for paid ads convert? A landing page turns paid clicks into leads or sales when its headline repeats the ad's promise, it asks for one action, it puts proof next to that action and it loads fast on a phone. (https://alex-conversion.design/services/landing-page-design)
- What does a conversion-focused website redesign include? A conversion-focused website redesign covers strategy, sitemap, copy, UX and UI design and the build, planned so every page tells the right visitor what you do, why you, and what to do next. (https://alex-conversion.design/services/website-design)
- What is a CRO audit? A CRO audit is a review of your website or funnel that finds where and why visitors drop off, using analytics, session recordings, heatmaps, customer reviews and a heuristic review, and ranks the fixes by how much each one costs you. (https://alex-conversion.design/services/cro-audit)
- What is A/B test design? A/B test design turns research into tests worth running: a written hypothesis for each change, a high-fidelity variant for desktop and mobile, and a roadmap that runs the highest-impact ideas first. (https://alex-conversion.design/services/ab-test-design)
- What does a Facebook and Instagram ad designer do? A Facebook and Instagram ad designer creates static and video Meta ads, each built around one promise; done well, each ad and the landing page it opens are designed together, so the click lands where the ad said it would. (https://alex-conversion.design/services/ad-creatives)
- What does a CRO expert do? A CRO (conversion rate optimization) expert finds out why website visitors don't buy or sign up, changes the pages to fix it, and measures the result with an A/B test. (https://alex-conversion.design/cro-expert)
- What is a conversion designer? A conversion designer is a UX/UI designer who designs pages to get visitors to act (buy, sign up, book a call) and judges the design by conversion rate and revenue rather than by looks. (https://alex-conversion.design/conversion-designer)
- What does a freelance CRO consultant do? A freelance CRO consultant analyzes your website and funnel, finds what stops visitors from converting and gives you a ranked plan of fixes and tests, without an agency's overhead. (https://alex-conversion.design/cro-consultant)
- What does a landing page designer do? A landing page designer creates the page your ads send people to, with copy, layout and one call to action matched to the ad, so more paid clicks become leads or sales. (https://alex-conversion.design/landing-page-designer)
- What does a Shopify CRO expert do? A Shopify CRO expert finds why a store's visitors don't buy and redesigns the product pages, collections and cart to fix it, usually inside the current theme rather than with a rebuild. (https://alex-conversion.design/shopify-cro-expert)
- How do you increase an ecommerce store's conversion rate? Start with the product page and the path from cart to checkout: answer shoppers' questions where they hesitate, make variants and prices clear, put reviews and guarantees near the button, and A/B test each change. (https://alex-conversion.design/cro-designer/ecommerce)
- How do DTC brands get more first orders from paid traffic? DTC brands win more first orders when each ad lands on a page that continues its angle, says what makes the product different in the first screen, makes the offer easy to understand and shows customer proof where shoppers hesitate. (https://alex-conversion.design/cro-designer/dtc)
- How do you get more trials and demos from a SaaS website? A SaaS website gets more trials and demos when the first screen says what the product does and who it's for, shows the product, makes pricing easy to compare and asks only for the form fields sales really needs. (https://alex-conversion.design/cro-designer/saas)
- How do you get more leads from a landing page? A landing page gets more leads when the offer and the next step are clear, the form is short and starts with easy questions, real reviews sit next to the form, and lead quality is tracked alongside lead volume. (https://alex-conversion.design/cro-designer/lead-generation)
- What results have these redesigns had? Across 16 A/B-tested redesigns, product pages gained 8,1% to 16,1% in conversion rate, revenue per visitor or subscriptions, SaaS homepages and demo pages gained 12,1% to 19,8% in trial starts and demo bookings, and local ad landing pages gained 27,4% to 57,3% in leads and bookings. (https://alex-conversion.design/case-studies)

## Services
- [Product page design](https://alex-conversion.design/services/product-page-design): Product page design for ecommerce and DTC brands: research, copy and Shopify-ready design that answers buyers' doubts, A/B tested. +16,1% revenue per visitor.
- [Landing page design](https://alex-conversion.design/services/landing-page-design): Landing page design for Google and Meta ad campaigns: copy, design and build, matched to your ads and A/B tested. +27% conversion rate on a client page.
- [Website design](https://alex-conversion.design/services/website-design): Website design for small businesses, SaaS companies and brands: strategy, copy, UX, UI and build, so every page says what you do and what to do next.
- [CRO audit](https://alex-conversion.design/services/cro-audit): A CRO audit of your store or funnel: analytics, recordings, reviews and a heuristic review, turned into a ranked list of fixes with wireframes, in about a week.
- [A/B test design](https://alex-conversion.design/services/ab-test-design): A/B test design by an ex-Spiralyze designer: research-backed hypotheses, bold desktop and mobile variants, a ranked roadmap and readouts in revenue.
- [Facebook & Instagram ads](https://alex-conversion.design/services/ad-creatives): A Facebook and Instagram ad designer: static and 9:16 video Meta ads, each paired with the landing page it opens. +57,3% leads on a solar installer's ads.

## Hire
- [Hire a CRO expert](https://alex-conversion.design/cro-expert): A freelance CRO expert who finds why visitors don't convert, designs and builds the fix, and A/B tests it. CXL certified, ex-Spiralyze, +27% on a client page.
- [Hire a conversion designer](https://alex-conversion.design/conversion-designer): A conversion designer designs pages to sell, not just to look good: product pages, landing pages and websites, built from research and proven with A/B tests.
- [Freelance CRO consultant](https://alex-conversion.design/cro-consultant): A freelance CRO consultant who audits your funnel, ranks the fixes and designs them: analytics, recordings, reviews and test plans, without agency overhead.
- [Hire a landing page designer](https://alex-conversion.design/landing-page-designer): A freelance landing page designer for Google and Meta ads: copy, design and build that match your ad and convert. +27% conversion rate on a client page.
- [Shopify CRO expert](https://alex-conversion.design/shopify-cro-expert): A Shopify CRO expert who redesigns product pages, collections and carts around what shoppers ask, with theme-ready designs and a test plan. No rebuild needed.
- [Ecommerce](https://alex-conversion.design/cro-designer/ecommerce): Ecommerce CRO design: product pages, collections and carts redesigned around how shoppers decide, then A/B tested. +16,1% revenue per visitor on a product page.
- [DTC brands](https://alex-conversion.design/cro-designer/dtc): Conversion design for DTC brands: product pages and paid social landing pages that continue the ad and win the first order, built from customer research.
- [SaaS & B2B](https://alex-conversion.design/cro-designer/saas): CRO for SaaS and B2B: homepages, pricing pages and demo and trial flows redesigned from research and A/B tested. +19,8% trial starts on a SaaS homepage.
- [Lead generation](https://alex-conversion.design/cro-designer/lead-generation): Lead generation landing pages and forms that turn paid clicks into qualified leads: copy, design and A/B tests. +57,3% leads on a solar installer's page.

## Case studies
- [Cast Iron Skillet (product page redesign)](https://alex-conversion.design/case-studies/cast-iron-skillet): A $160 cast iron skillet sat next to $30 alternatives with no reason at the price, behind an email popup. I put the pan first, answered "why $160?" under the price and added delivery, returns and the guarantee by the button.
- [Men's Face Wash (product page redesign)](https://alex-conversion.design/case-studies/mens-face-wash): A men's face wash page showed a 60 ml two-pack at the price of a 20 ml trial tube and put an Amazon button under Add to Cart. I showed every size to scale with its cost per month, took Amazon out of the buy box and built out the page.
- [Spore Probiotic (product page redesign)](https://alex-conversion.design/case-studies/spore-probiotic): A spore probiotic had survey results most brands would lead with, 2,800 pixels down. I made them the headline, added a symptom picker that shows the result for each shopper's problem, and cleaned the buy box to one rating and one shipping line.
- [Air Purifier (product page redesign)](https://alex-conversion.design/case-studies/air-purifier): A $750 air purifier explained its price 8,000 pixels down and hid its art editions in a dropdown. I answered "why $750?" at the price, showed the art editions as swatches, and added a room-size check and a filter picked by what's in your air.
- [Golf Irons (product page redesign)](https://alex-conversion.design/case-studies/golf-irons): A $649 iron set from a brand golfers may not know put its proof below the configurator and listed six shaft names with no help. I put the comparison at the price and let golfers pick a shaft flex by how far they hit a 7-iron.
- [Made-to-Order Oxfords (product page redesign)](https://alex-conversion.design/case-studies/made-to-order-oxfords): A made-to-order oxford ships months after you buy it, and the page said so 7,700 pixels down. I put the ship date and a three-step timeline in the buy box, explained why made-to-order costs less, and added fit advice under the sizes.
- [Custom Pillow (product page redesign)](https://alex-conversion.design/case-studies/custom-pillow): A custom pillow page put a text card with three buttons where the product photo should be and started its quiz on another screen. I started the quiz in the buy box with three photo cards for how you sleep, and cut four offers to one add-on.
- [Seafood Subscription (product page redesign)](https://alex-conversion.design/case-studies/seafood-subscription): A seafood subscription asked shoppers to choose a box with no price, portion count or fish on the cards. I put all three on every card, added the fish each box includes and a price-per-portion chart.
- [Product Adoption SaaS (saas demo page redesign)](https://alex-conversion.design/case-studies/product-adoption-saas): A B2B product adoption platform sent every visitor to a three-field demo form that never said what the call covers. I tested three new demo pages against it; the winner explains what you get from the 30 minutes.
- [Interactive Proposals (saas homepage redesign)](https://alex-conversion.design/case-studies/interactive-proposals): A proposal software homepage said "Make it interactive" in a rotating carousel. I rewrote the first screen to say what the product does, with a working proposal you can click, the price and the rating under both buttons, and rebuilt the signup page around the first ten minutes.
- [Proposal Software (saas homepage redesign)](https://alex-conversion.design/case-studies/proposal-software): A proposal software homepage spoke to reps while managers sign the contract, and its trial signup asked for six fields and a reCAPTCHA. I rewrote the homepage for the manager, with an approval queue on the first screen, and cut signup to two fields.
- [Small Business CRM (saas homepage redesign)](https://alex-conversion.design/case-studies/small-business-crm): A small-business CRM opened with "Save time. Close deals." and hid free migration and live support 10,000 pixels down. I led with the team-adoption worry, put free switching right after the hero, and rebuilt the signup around "what happens to my data?".
- [Salon Software (saas demo page redesign)](https://alex-conversion.design/case-studies/salon-software): A salon software company sells only through live demos. I rewrote the homepage first screen around the outcome and the price, and rebuilt the demo booking as four labeled steps with a live preview of the demo and the calendar on the page.
- [Solar Installer (local landing page redesign)](https://alex-conversion.design/case-studies/solar-installer): A northern Minnesota solar installer sent Meta ads to a homepage that led with its name and kept its only form at the bottom. I put a four-step estimate on the first screen and built the page around winter, outages and rebates.
- [Dental Implant Practice (local landing page redesign)](https://alex-conversion.design/case-studies/dental-implant-practice): An implant practice sent paid ads to a 24,500-pixel page with its pricing questionnaire 13,000 pixels down. I moved a three-question consultation quiz to the first screen and gave every treatment one checkable price.
- [HVAC Company (local homepage redesign)](https://alex-conversion.design/case-studies/hvac-company): A Phoenix AC and plumbing company opened its homepage with "Phoenix's Best" and hid its offers and 4.69 rating far down. I built the page around the person whose AC just died: a booking picker, the offers as coupons and the rating up top.

## How Alex works
1. Find the leak: Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
2. Plan the fix: A written hypothesis for each change, prioritized by expected impact, agreed with you.
3. Design it: Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
4. Test and learn: An A/B test or a before-and-after comparison, read in conversion rate and revenue.

## What clients and colleagues say
- "I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with." (Orkun Ozturk, Helping Chinese cross-border ecommerce brands succeed globally; LinkedIn recommendation)
- "Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing." (Sophie Buonassisi, Partner at GTMfund · formerly Spiralyze; LinkedIn recommendation)
- "Aleksandar reviewed my paid campaign, ad creatives, and landing page. He delivered a clear analysis with weak points and followed up with a new design and copy. The result was a 27% increase in conversion rate. That uplift allowed me to scale the campaign. I increased the budget, and it's now performing better than ever. If you need someone who truly understands CRO and conversion design, Aleksandar's your guy." (Affiliate site owner, Client on Upwork · 5.0 rating; Upwork review)
- "Alex is the best designer I have worked with so far. He understands the fine line between good-looking UIs and good-looking + high converting UIs. I have worked with him in cross-platform designs and he always impressed everyone. I highly recommend Aleksandar for complex long-term projects." (Farouk Elmoursi, VP of Operations at Spiralyze; LinkedIn recommendation)
- "I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with." (Matt Tanguay, Helping Businesses Grow; LinkedIn recommendation)
- "[Alex] was the lead on our content and web redesign strategy. He is an expert in the creation of lead-generation landing pages. And, has a keen understanding of audience behaviors. Having this knowledge and experience contributed to launching an effective business website." (Tom Hernandez, Vice President at RSRF; LinkedIn recommendation)

## Experience
- Conversion-focused UX/UI designer, Waveform / RSRF, Feb 2022 to Now. Everything a buyer sees, from the ads and the Amazon listing to the pages they land on, plus the A/B tests that show which version sells more. Landing pages, product pages, the homepage and the main site sections. Set up and run A/B tests on them, read the results and keep what wins. Redesigned and developed the whole RSRF website, with the blog and other CMS pages built on Sanity so the team can publish without a developer. Static and video ads. Amazon product images and A+ content. Graphics for RSRF's DAS systems and related products.
- Conversion-focused UX/UI designer, Freelance, Jun 2020 to Now. Ecommerce, SaaS and lead generation companies that want more sales or leads from the traffic they already have. CRO audits: a ranked list of fixes with the evidence and a wireframe for each. Product pages, landing pages and full websites, designed and built. A/B test ideas, hypotheses and variants, and the readout once the test ends. Meta ads paired with the landing page they open.
- Conversion-focused UX/UI designer, Spiralyze, Jun 2020 to Feb 2022. An A/B testing agency for well-known SaaS brands, where I worked on SaaS and ecommerce tests from the first analysis to the finished variant. Test variants for Kajabi, Podium, Tenable, Paycor and more. Analyzed pages and data to find what was worth testing. Wrote the test ideas and hypotheses behind each variant. Learned it all by hand, before AI: conversion principles, buyer psychology and analytics tools.
- UX/UI designer, ShareThisRide, May 2019 to Jun 2020. A ride-sharing app in Copenhagen. Fixed UX issues feature by feature to make the app easier to use. Covid arrived in early 2020 and put ride-sharing on hold.
- UX/UI designer, Living Proof Creative, Sep 2018 to May 2019. My first design role, with a mix of ecommerce and local business clients. Pages for ecommerce stores and local businesses, built on UX principles. My first conversion work, even in a UX/UI role.

## FAQ
### What exactly do you do?
I'm a conversion designer. I design product pages, landing pages and websites, A/B test them, and show you what each change earned. You get the design, the reason behind every change and the result.

### Are you available for new work?
Yes, for freelance projects: one page, like a product page or a paid landing page, or an ongoing program of redesigns and tests with your team. Book a call and tell me what you need.

### Do you only design, or do you also build the pages?
Both. I can hand your developers clean Figma files with every state, or build and launch the page myself, so it's live, fast and ready to test.

### Which platforms do you work with?
I design in Figma and build custom-coded landing pages and sites that go live on your domain. On Shopify, Webflow or WordPress, I design for your platform and either build it or hand build-ready files to your team. For tests and research I work with your A/B testing tool, GA4, Microsoft Clarity and Hotjar.

### What kind of businesses do you work with?
Ecommerce and DTC brands, SaaS companies and lead generation businesses, including local services that run ads. The common thread: you already have traffic and want more of it to become customers.

### Do I need a lot of traffic to A/B test?
It helps. A test needs enough conversions to give a reliable answer. With lower traffic I lean on research (reviews, recordings, surveys) to make bigger, safer changes, and compare results before and after instead.

### How long does a project take?
An audit takes about a week. A product page or landing page usually takes one to three weeks from research to launch. A/B tests then run until they reach a clear result, often two to four weeks.

### How much does it cost?
It depends on the scope: an audit, one page, a full website or ongoing testing. Book a call, tell me what you need, and I'll send a fixed quote.

All questions and answers: https://alex-conversion.design/faq (full text: https://alex-conversion.design/llms-full.txt)

## Articles
- [Buyer Psychology in Ecommerce: 9 Principles That Make People Buy](https://alex-conversion.design/blog/buyer-psychology-ecommerce): How shoppers decide, and how to design for it: 9 buyer psychology principles for product pages, with A/B-tested examples and a free self-check.
- [CRO ROI Calculator: What a Higher Conversion Rate Is Worth](https://alex-conversion.design/blog/cro-roi-calculator): Work out what a conversion lift is worth before paying for CRO: a free calculator, real lift ranges from 16 A/B-tested redesigns, and how to judge payback.
- [Landing Page vs Homepage for Google & Meta Ads: Which Converts?](https://alex-conversion.design/blog/landing-page-vs-homepage-for-ads): Should your ads go to your homepage or a landing page? When each one wins, what message match means, and three ad landing pages that lifted leads 27–57%.
- [Product Page Best Practices: A 2026 Checklist From UX Research](https://alex-conversion.design/blog/product-page-best-practices): What a high-converting product page needs, from Baymard's usability research and A/B-tested redesigns: images, price, shipping, reviews and the buy box.
- [SaaS Homepage Best Practices: What to Put Above the Fold](https://alex-conversion.design/blog/saas-homepage-above-the-fold): What a SaaS homepage needs above the fold to get more trials and demos: headline, product visual, proof and CTA, with five A/B-tested homepage redesigns.
- [A/B Test Sample Size Calculator: How Long Should a Test Run?](https://alex-conversion.design/blog/ab-test-sample-size-calculator): How long should an A/B test run? Use the free calculator to get sample size and duration from your traffic, conversion rate and the lift you want to detect.

## Contact
- Book a call: https://alex-conversion.design/book-a-call
- Email: apericdesigns@gmail.com
- LinkedIn: https://www.linkedin.com/in/alex-peric/