- Home
- CRO designer
- Ecommerce
CRO for ecommerce
Ecommerce pages designed around how shoppers decide.
I redesign ecommerce product pages, collections and carts around the questions shoppers ask before buying, using your reviews, recordings and analytics as the brief. Shoppers decide on the product page, so that's where I start.
Short answer
How do you increase an ecommerce store's conversion rate?
Start with the product page and the path from cart to checkout: answer shoppers' questions where they hesitate, make variants and prices clear, put reviews and guarantees near the button, and A/B test each change.
Quick facts
- Pages
- Product pages, collections, cart and checkout
- Platforms
- Shopify, WooCommerce or custom stores
- Proof
- +16,1% revenue per visitor, +10,4% conversion rate, +11,7% subscriptions started
- Order value
- Bundles, upsells and free shipping thresholds are part of the design
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is this for?
- Online stores on Shopify, WooCommerce or a custom platform
- Brands with high-priced or considered products that need more explaining
- Stores where shoppers add to cart but don't check out
What's included
What do you get when you hire me?
Product pages
Clear benefits, easy variant choice, reviews and guarantees near the button.
Collections and search
Help shoppers find the right product faster.
Cart and checkout
No surprises on shipping and totals, trust before payment.
Offers and bundles
Clear pricing, bundles and free shipping thresholds that raise order value.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Air Purifier
A $750 air purifier explained its price 8,000 pixels down and hid its art editions in a dropdown. I answered "why $750?" at the price, showed the art editions as swatches, and added a room-size check and a filter picked by what's in your air.
After
Golf Irons
A $649 iron set from a brand golfers may not know put its proof below the configurator and listed six shaft names with no help. I put the comparison at the price and let golfers pick a shaft flex by how far they hit a 7-iron.
After
Made-to-Order Oxfords
A made-to-order oxford ships months after you buy it, and the page said so 7,700 pixels down. I put the ship date and a three-step timeline in the buy box, explained why made-to-order costs less, and added fit advice under the sizes.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
Store audit
Find the biggest leaks across your store. CRO audit
Product page redesign
Your template rebuilt around buyer questions. Product page design
Testing program
A roadmap of designed tests, run in order of impact. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric, a conversion designer. I design product pages for DTC brands and ecommerce agencies, and I'm CXL certified in Ecommerce Marketing.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
What's a good ecommerce conversion rate?
It varies a lot by industry, price and traffic source, so compare against your own past numbers and segments first. The question that matters is where your visitors drop off, and why.
What should I fix first on my store?
Usually the product page and the path from add-to-cart to checkout, because that's where most buying decisions and drop-offs happen.
Do you work with Shopify, WooCommerce or custom stores?
All of them. I design in Figma for your platform. See my Shopify CRO page for Shopify specifics.
Can you help raise average order value?
Yes: bundles, upsells, free shipping thresholds and clearer pricing are all part of the design work.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.