Facebook and Instagram ad design
Facebook and Instagram ads, designed with the page they open.
I design static and video ads for Meta, one clear promise per ad, and the landing page each one opens. The click lands where the ad said it would, so more of your ad spend turns into leads and sales.
Short answer
What does a Facebook and Instagram ad designer do?
A Facebook and Instagram ad designer creates static and video Meta ads, each built around one promise; done well, each ad and the landing page it opens are designed together, so the click lands where the ad said it would.
Quick facts
- Best for
- Meta advertisers with tired creatives, or ads that get clicks but few leads
- You get
- Ad angles, 4:5 and 9:16 static ads, 9:16 video ads, the matched landing page and a test plan
- Proof
- +57,3% leads and −36,4% cost per lead for a solar installer (ads and landing page together)
- Portfolio
- 36 ads for three local businesses, video and static
- Not included
- Running the ad account; I work with whoever does
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is Meta ad design for?
- You run Meta ads and your creatives are wearing out
- Your ads get clicks, but the landing page doesn't turn them into leads
- Local businesses that need the ads and the page to work as one
What's included
What's included in Meta ad design?
Most ad designers stop at the click, and most landing page designers start after it. That gap is where ad spend leaks: the ad promises one thing and the page says another. I design both, so they tell one story.
Every ad has one promise and one action. For local businesses that's usually a price, a fast fix or a free estimate, said plainly, with proof people can check, and a first step that takes a few seconds.
- AnglesA short list of promises to test, from your reviews, your customers' questions and what already works in your account.
- Static adsFeed (4:5) and Stories (9:16), each built around its own idea: photo and headline, a real customer review, offer, comparison, why us, product or booking UI.
- Video ads9:16 Reels and Stories with a strong first second and on-screen text that works without sound, ready for voiceover and captions.
- The matched landing pageEach angle gets a page that repeats the ad's promise in its headline and starts the action on the first screen.
- Test planAngles first, variations second, and the numbers to judge them on: cost per lead, conversion rate, cost per booking.
- Next roundNew ads built from what won, not from what looked best in review.
Portfolio
36 ads, three different looks.
Three local businesses, six video ads and six static ads each. Every ad has one promise and one button, and opens a page that keeps it. Brand names are removed at the clients' request.
Solar installer
Northern Minnesota · bright, rounded, bouncyVideo ads · 9:16 Reels and Stories
Static ads · 4:5 feed
Dental implant practice
Northwest Florida · calm, editorial, serifVideo ads · 9:16 Reels and Stories
Static ads · 4:5 feed
HVAC company
Phoenix Valley · loud, urgent, condensed typeVideo ads · 9:16 Reels and Stories
Static ads · 4:5 feed
Proof
What has it moved for clients?
After
Solar Installer
A northern Minnesota solar installer sent Meta ads to a homepage that led with its name and kept its only form at the bottom. I put a four-step estimate on the first screen and built the page around winter, outages and rebates.
After
Dental Implant Practice
An implant practice sent paid ads to a 24,500-pixel page with its pricing questionnaire 13,000 pixels down. I moved a three-question consultation quiz to the first screen and gave every treatment one checkable price.
After
HVAC Company
A Phoenix AC and plumbing company opened its homepage with "Phoenix's Best" and hid its offers and 4.69 rating far down. I built the page around the person whose AC just died: a booking picker, the offers as coupons and the rating up top.
How it works
How does it work, from call to handoff?
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
FAQ
Questions about facebook & instagram ads.
How much does it cost to hire a Facebook ad designer?
It depends on how many angles and formats you need, and whether the landing page is included. After a short call I send a fixed project price.
What ad formats do you design?
Static feed ads (4:5 and 1:1), Stories and Reels (9:16), and short video ads, with several formats per angle so you can see which one your audience responds to.
Do the video ads have voiceover and captions?
They're designed to work without sound first, with clear on-screen text and room for captions. Voiceover and captions can be added on top.
Do you run the ad campaigns?
No. I design the ads, the landing page and the test structure, and work with whoever runs your ad account.
How many ad creatives should I test?
Start with three to five angles, each in a couple of formats. Find the winning angle first, then test variations of it.
Why design the ad and the landing page together?
Because people decide in the first seconds after the click whether they're in the right place. When the page repeats the ad's promise and offers the same first step, more of them stay and convert.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.