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CRO for SaaS & B2B
SaaS and B2B pages that turn visitors into demos and trials.
I redesign SaaS and B2B homepages, pricing pages and demo and trial flows so buyers see what you do, who it's for and why it's worth a trial, fast. Then I test them against your current pages.
Short answer
How do you get more trials and demos from a SaaS website?
A SaaS website gets more trials and demos when the first screen says what the product does and who it's for, shows the product, makes pricing easy to compare and asks only for the form fields sales really needs.
Quick facts
- Pages
- Homepages, pricing pages, demo and trial signup flows
- Proof
- +19,8% trial starts on a proposal software homepage; +16,8% on salon software
- Experience
- Designed B2B and SaaS test variants at Spiralyze
- Not included
- In-app product design; the focus is the marketing site and signup
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is this for?
- SaaS companies whose homepage gets traffic but few trials or demos
- Teams with a long demo form or a pricing page people leave
- Growth teams that want test-ready designs every sprint
What's included
What do you get when you hire me?
A first screen that explains
What the product does and who it's for, without jargon.
Pricing pages that help choose
Plans compared clearly, with the right plan recommended.
Shorter demo and trial forms
Only the fields you need, with friction moved later.
Proof B2B buyers trust
Logos, case results and security answers near the action.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Proposal Software
A proposal software homepage spoke to reps while managers sign the contract, and its trial signup asked for six fields and a reCAPTCHA. I rewrote the homepage for the manager, with an approval queue on the first screen, and cut signup to two fields.
After
Product Adoption SaaS
A B2B product adoption platform sent every visitor to a three-field demo form that never said what the call covers. I tested three new demo pages against it; the winner explains what you get from the 30 minutes.
After
Salon Software
A salon software company sells only through live demos. I rewrote the homepage first screen around the outcome and the price, and rebuilt the demo booking as four labeled steps with a live preview of the demo and the calendar on the page.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
Website and homepage
Messaging and structure that explain the product fast. Website design
Demo and trial flows
Forms and steps redesigned to lose fewer people. Landing page design
Test design
Hypotheses and variants for your growth team. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric. At Spiralyze, an A/B testing agency, I worked on tests for SaaS brands like Kajabi, Podium and Tenable, from the test idea to the finished variant. I bring the same process to your homepage, pricing page and trial flow, and measure it in demos and trials.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
What should a SaaS homepage test first?
Usually the first screen: the headline, the visual that shows the product and the main call to action. That's where most visitors decide whether to stay.
Do multi-step demo forms convert better?
Often, when the first step is easy and the hard questions come later. It's a good test to run.
Do you do product (in-app) design?
My focus is the marketing site and signup flows, where conversion happens before the product.
Can you work with our growth team?
Yes. I fit into your sprint process and deliver test-ready designs.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.