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Shopify CRO expert
More sales from your Shopify store, without a full rebuild.
I find why your Shopify visitors don't buy and design product page, cart and collection fixes that fit your current theme. Most stores don't need a new theme. They need pages that answer what shoppers ask.
Short answer
What does a Shopify CRO expert do?
A Shopify CRO expert finds why a store's visitors don't buy and redesigns the product pages, collections and cart to fix it, usually inside the current theme rather than with a rebuild.
Quick facts
- Best for
- Shopify and Shopify Plus stores with traffic but a low conversion rate
- You get
- A store audit, theme-ready designs mapped to Shopify sections and a test plan
- Rebuild needed
- Rarely; most gains come from what's on the product page and in what order
- Testing
- Any Shopify A/B testing app
- Proof
- +17% product page conversion rate for a client; +16,1% revenue per visitor in a tested redesign
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who hires a Shopify CRO expert?
- Shopify and Shopify Plus stores with traffic but a low conversion rate
- Brands that don't want a full theme rebuild
- Stores whose product pages haven't changed since launch
What's included
What do you get when you hire me?
Product pages that sell
Benefits, variants, reviews and guarantees where shoppers look for them.
Cart and checkout friction removed
Shipping, totals and trust made clear before people hesitate.
Designs that fit your theme
Sections your developer can build without starting over.
A test plan
Which change to test first in your Shopify testing app, and how to read it.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Men's Face Wash
A men's face wash page showed a 60 ml two-pack at the price of a 20 ml trial tube and put an Amazon button under Add to Cart. I showed every size to scale with its cost per month, took Amazon out of the buy box and built out the page.
After
Seafood Subscription
A seafood subscription asked shoppers to choose a box with no price, portion count or fish on the cards. I put all three on every card, added the fish each box includes and a price-per-portion chart.
After
Air Purifier
A $750 air purifier explained its price 8,000 pixels down and hid its art editions in a dropdown. I answered "why $750?" at the price, showed the art editions as swatches, and added a room-size check and a filter picked by what's in your air.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
Store audit
Home, collection, product, cart: where shoppers drop and why. CRO audit
Product page redesign
Your product template rebuilt around buyer questions. Product page design
Ongoing testing
A steady flow of designed tests for your store. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric. I design product pages for DTC brands and the agencies that serve them. Each one starts with a heuristic analysis, and every change comes with its evidence.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
Why is my Shopify store getting traffic but no sales?
Usually one of a few things: the product page doesn't answer key questions, shipping or price surprises appear late, trust is missing, or the traffic doesn't match the offer. An audit shows which one it is for your store.
Do I need a new Shopify theme?
Rarely. Most gains come from changing what's on the product page and how it's ordered, which works within your current theme.
Which Shopify A/B testing apps do you work with?
Any of them. I deliver designs and test plans that your developer or app can set up.
Do you build in Shopify?
I design Shopify-ready sections in Figma and work with your developer or agency to build them.
What does a Shopify CRO audit include?
A review of your homepage, collections, product pages, cart and checkout, recordings and analytics, and a prioritized fix list with wireframes.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.