Straight answers to what people ask.

Alex Peric (Aleksandar Perić) is a CXL-certified conversion designer based in Serbia who designs and builds product pages, landing pages and websites for ecommerce, SaaS and lead generation companies, then A/B tests them to show what each change earned.

Yes. Aleksandar Perić is my legal name and Alex Peric is the name I work under. Some older recommendations call me Aleksandar.

In Serbia. I work remotely with clients worldwide, in English.

I've worked in UX/UI design since 2018 and in conversion design since 2020, when I joined Spiralyze, an A/B testing agency. Since then I've worked in-house and freelance for ecommerce, SaaS and lead generation companies. I'm CXL certified in Conversion Optimization, Ecommerce Marketing, and Copywriting and Product Messaging, and I was a guest speaker at NYU School of Professional Studies in 2023 and 2025.

Yes, at linkedin.com/in/alex-peric, with my experience, certifications and recommendations from clients and colleagues.

Clients have reported +27% conversion rate on a paid landing page, +23% on a landing page, +19% on a website redesign and +17% on product pages. My 16 case studies show each redesign and its A/B test result.

I'm a conversion designer. I design product pages, landing pages and websites, A/B test them, and show you what each change earned. You get the design, the reason behind every change and the result.

Yes, for freelance projects: one page, like a product page or a paid landing page, or an ongoing program of redesigns and tests with your team. Book a call and tell me what you need.

Both. I can hand your developers clean Figma files with every state, or build and launch the page myself, so it's live, fast and ready to test.

I design in Figma and build custom-coded landing pages and sites that go live on your domain. On Shopify, Webflow or WordPress, I design for your platform and either build it or hand build-ready files to your team. For tests and research I work with your A/B testing tool, GA4, Microsoft Clarity and Hotjar.

Ecommerce and DTC brands, SaaS companies and lead generation businesses, including local services that run ads. The common thread: you already have traffic and want more of it to become customers.

It helps. A test needs enough conversions to give a reliable answer. With lower traffic I lean on research (reviews, recordings, surveys) to make bigger, safer changes, and compare results before and after instead.

An audit takes about a week. A product page or landing page usually takes one to three weeks from research to launch. A/B tests then run until they reach a clear result, often two to four weeks.

It depends on the scope: an audit, one page, a full website or ongoing testing. Book a call, tell me what you need, and I'll send a fixed quote.

Conversion-focused product page design is a redesign of your product page template around the questions shoppers ask before they add to cart, built from your reviews, session recordings and analytics, then A/B tested against the current page.

Yes. I design within what your theme can do, or plan custom sections with your developer. You get Figma files that map cleanly to Shopify sections.

Usually the template, so every product benefits. If one hero product drives most revenue, we can start there and roll the winner out.

From evidence: session recordings, heatmaps, customer reviews, support questions and your analytics. Every change in the design links back to a finding.

A landing page turns paid clicks into leads or sales when its headline repeats the ad's promise, it asks for one action, it puts proof next to that action and it loads fast on a phone.

For paid traffic, almost always a landing page. A homepage serves many audiences; a landing page serves the one your ad targets, and it's easy to test.

Yes. I write it from your customer research, so the page sounds like your buyers, not like an agency.

Yes. I can build and launch it myself, live on your domain and ready to test, or hand the Figma files to your developer.

I review your ads as part of the project and can suggest angles and layouts that match the page.

A conversion-focused website redesign covers strategy, sitemap, copy, UX and UI design and the build, planned so every page tells the right visitor what you do, why you, and what to do next.

Yes, if you want me to. I can build it myself as a fast, custom-coded site on your domain, or hand build-ready files to your developer for Webflow, WordPress or Shopify.

Two to four weeks for most small and mid-size sites, depending on the number of page templates and how fast feedback comes back.

Yes, the core copy. You give me the facts and the customer insight; I turn them into pages.

A CRO audit is a review of your website or funnel that finds where and why visitors drop off, using analytics, session recordings, heatmaps, customer reviews and a heuristic review, and ranks the fixes by how much each one costs you.

View access to analytics, your recording or heatmap tool if you have one, and a short call about your customers and offer.

I can set up Microsoft Clarity for free and collect a week of data, or work from analytics, reviews and a heuristic review.

Yes. Most audits turn into a redesign or a series of A/B tests that I design.

A/B test design turns research into tests worth running: a written hypothesis for each change, a high-fidelity variant for desktop and mobile, and a roadmap that runs the highest-impact ideas first.

Whatever you use: VWO, Convert, Optimizely, AB Tasty, Shopify apps, or your own setup. I deliver designs your developer can build into variants.

Enough to reach a reliable result in a few weeks. If you're below that, we make bigger changes and compare before and after instead.

Yes. I can own the research, ideas, design, test setup and readouts, and bring in your developer when a variant needs custom code.

A Facebook and Instagram ad designer creates static and video Meta ads, each built around one promise; done well, each ad and the landing page it opens are designed together, so the click lands where the ad said it would.

It depends on how many angles and formats you need, and whether the landing page is included. After a short call I send a fixed project price.

Static feed ads (4:5 and 1:1), Stories and Reels (9:16), and short video ads, with several formats per angle so you can see which one your audience responds to.

They're designed to work without sound first, with clear on-screen text and room for captions. Voiceover and captions can be added on top.

No. I design the ads, the landing page and the test structure, and work with whoever runs your ad account.

Start with three to five angles, each in a couple of formats. Find the winning angle first, then test variations of it.

Because people decide in the first seconds after the click whether they're in the right place. When the page repeats the ad's promise and offers the same first step, more of them stay and convert.

A CRO (conversion rate optimization) expert finds out why website visitors don't buy or sign up, changes the pages to fix it, and measures the result with an A/B test.

It depends on scope: an audit, a single page or an ongoing program. After a short call I send a fixed quote, so you know the cost before we start.

An audit takes about a week. A redesign is usually ready in one to three weeks, and an A/B test then runs two to four weeks until the result is clear.

Access to your analytics, your current pages, and a short call about your customers and offer. Recordings, reviews and past test results help if you have them.

You work directly with the person doing the work, things move faster, and you pay for senior work instead of account management.

A conversion designer is a UX/UI designer who designs pages to get visitors to act (buy, sign up, book a call) and judges the design by conversion rate and revenue rather than by looks.

A UI designer makes the interface clear and on-brand. A conversion designer does that too, but starts from data and buyer psychology and judges the result by what the page earns.

Yes, the terms are used interchangeably. Both describe a designer who specializes in conversion rate optimization.

Yes. Words and layout work together, so I write the copy as part of the design, based on customer research.

Yes. I can hand over organized Figma files with every state for your developer or agency, or build and launch the page myself so it's live and ready to test.

A freelance CRO consultant analyzes your website and funnel, finds what stops visitors from converting and gives you a ranked plan of fixes and tests, without an agency's overhead.

A CRO consultant analyzes your website and funnel to find what stops visitors from converting, recommends changes, and helps plan tests to prove which changes work.

Less than an agency, usually, because there's no overhead. I quote per project (an audit or a redesign) or per month for ongoing work.

A prioritized list of problems with the evidence for each, wireframes of the proposed fixes, and a suggested order for testing them.

Yes. With lower traffic I focus on research and bigger changes rather than many small A/B tests.

Your analytics (GA4 or similar), Microsoft Clarity or Hotjar for recordings, your testing tool, and Figma for the wireframes and designs.

A landing page designer creates the page your ads send people to, with copy, layout and one call to action matched to the ad, so more paid clicks become leads or sales.

It depends on research, copy and how many variants you need. After a short call I send a fixed project price.

Yes. I can build and launch it myself, custom-coded on your domain, or design it for Unbounce, Webflow or Shopify and hand it to your developer.

A clear promise that matches the ad, one obvious action, proof near that action, answers to the main objections, and a fast mobile layout.

One to three weeks from kickoff to handoff for most landing pages.

A Shopify CRO expert finds why a store's visitors don't buy and redesigns the product pages, collections and cart to fix it, usually inside the current theme rather than with a rebuild.

Usually one of a few things: the product page doesn't answer key questions, shipping or price surprises appear late, trust is missing, or the traffic doesn't match the offer. An audit shows which one it is for your store.

Rarely. Most gains come from changing what's on the product page and how it's ordered, which works within your current theme.

Any of them. I deliver designs and test plans that your developer or app can set up.

I design Shopify-ready sections in Figma and work with your developer or agency to build them.

A review of your homepage, collections, product pages, cart and checkout, recordings and analytics, and a prioritized fix list with wireframes.

Start with the product page and the path from cart to checkout: answer shoppers' questions where they hesitate, make variants and prices clear, put reviews and guarantees near the button, and A/B test each change.

It varies a lot by industry, price and traffic source, so compare against your own past numbers and segments first. The question that matters is where your visitors drop off, and why.

Usually the product page and the path from add-to-cart to checkout, because that's where most buying decisions and drop-offs happen.

All of them. I design in Figma for your platform. See my Shopify CRO page for Shopify specifics.

Yes: bundles, upsells, free shipping thresholds and clearer pricing are all part of the design work.

DTC brands win more first orders when each ad lands on a page that continues its angle, says what makes the product different in the first screen, makes the offer easy to understand and shows customer proof where shoppers hesitate.

Test it. A dedicated landing page often wins for cold traffic because it can tell a fuller story; a strong product page can win for warm traffic.

A clear benefit-led headline, proof from real customers, easy variant selection, a visible offer and answers to the top objections.

I review ads as part of landing page work and can suggest angles and layouts that match the page.

Yes. I often work alongside agencies as their conversion design partner.

A SaaS website gets more trials and demos when the first screen says what the product does and who it's for, shows the product, makes pricing easy to compare and asks only for the form fields sales really needs.

Usually the first screen: the headline, the visual that shows the product and the main call to action. That's where most visitors decide whether to stay.

Often, when the first step is easy and the hard questions come later. It's a good test to run.

My focus is the marketing site and signup flows, where conversion happens before the product.

Yes. I fit into your sprint process and deliver test-ready designs.

A landing page gets more leads when the offer and the next step are clear, the form is short and starts with easy questions, real reviews sit next to the form, and lead quality is tracked alongside lead volume.

Often, especially when the first question is easy and contact details come last. It's one of the first things I test.

With your CRM data: booked calls, qualified leads or sales, used as a guardrail next to conversion rate.

For many local and service businesses, yes. Some people would rather call, and it adds trust.

A clear offer, a short form, proof near the form, answers to the main worries and a description of what happens after they submit.