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Freelance CRO consultant
A CRO consultant who hands you fixes, not slides.
I audit your funnel and hand you a ranked list of fixes with the evidence, a wireframe of each change and a plan for what to test first. Most CRO consulting ends in a deck. Mine ends in fixes, and I can design them too.
Short answer
What does a freelance CRO consultant do?
A freelance CRO consultant analyzes your website and funnel, finds what stops visitors from converting and gives you a ranked plan of fixes and tests, without an agency's overhead.
Quick facts
- Best for
- Stores and lead gen businesses that want a diagnosis before paying for design
- You get
- A ranked fix list with evidence, a wireframe of each fix and a test order
- Timeline
- First audit in about a week
- Design
- Included if you want it: I can design the fixes myself
- Credentials
- CXL certified in Conversion Optimization and Ecommerce Marketing
- Price
- Per project, or per month for ongoing work; a fixed quote after a short call
Who it's for
Who hires a CRO consultant?
- Stores and lead gen businesses that want a diagnosis before paying for design
- Teams that need a ranked test roadmap
- Founders who want honest advice on what's holding sales back
What's included
What do you get when you hire me?
A clear diagnosis
Where your funnel leaks, ranked by how much each leak costs you.
A plan you can act on
Fixes with priority, effort and a hypothesis, not a list of best practices.
Design included if you want it
I can design the fixes myself instead of handing them to someone else.
Honest advice
If your problem is traffic, pricing or product, not the page, I'll tell you.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
HVAC Company
A Phoenix AC and plumbing company opened its homepage with "Phoenix's Best" and hid its offers and 4.69 rating far down. I built the page around the person whose AC just died: a booking picker, the offers as coupons and the rating up top.
After
Spore Probiotic
A spore probiotic had survey results most brands would lead with, 2,800 pixels down. I made them the headline, added a symptom picker that shows the result for each shopper's problem, and cleaned the buy box to one rating and one shipping line.
After
Small Business CRM
A small-business CRM opened with "Save time. Close deals." and hid free migration and live support 10,000 pixels down. I led with the team-adoption worry, put free switching right after the hero, and rebuilt the signup around "what happens to my data?".
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
One-off audit
A full review of your key pages and funnel, with a fix list. CRO audit
Audit and redesign
The audit, then the redesigned pages, ready to launch or test. Landing pages
Monthly advisory
A monthly review of your data and tests, and the next ideas to run. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric. Clients hire me for UX and CRO audits, then for the wireframes and designs that come out of them. I'm CXL certified in Conversion Optimization and Ecommerce Marketing, and I've designed A/B tests at an agency, in-house and freelance.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
What does a CRO consultant do?
A CRO consultant analyzes your website and funnel to find what stops visitors from converting, recommends changes, and helps plan tests to prove which changes work.
How much does a freelance CRO consultant cost?
Less than an agency, usually, because there's no overhead. I quote per project (an audit or a redesign) or per month for ongoing work.
What will I get from an audit?
A prioritized list of problems with the evidence for each, wireframes of the proposed fixes, and a suggested order for testing them.
Do you work with small stores?
Yes. With lower traffic I focus on research and bigger changes rather than many small A/B tests.
Which tools do you use?
Your analytics (GA4 or similar), Microsoft Clarity or Hotjar for recordings, your testing tool, and Figma for the wireframes and designs.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.