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Freelance CRO expert
A CRO expert who finds the leak and designs the fix.
I'm a CRO expert who does the research and the design. I find where visitors drop off, redesign the pages that leak, A/B test the fix and show you what it earned. One senior person, no agency layers.
Short answer
What does a CRO expert do?
A CRO (conversion rate optimization) expert finds out why website visitors don't buy or sign up, changes the pages to fix it, and measures the result with an A/B test.
Quick facts
- Who
- Alex Peric, freelance CRO expert, CXL certified, formerly at the A/B testing agency Spiralyze
- Best for
- Ecommerce, SaaS and lead gen companies with traffic that doesn't convert
- You get
- Research, redesigned pages, A/B test variants and a readout of what changed
- Timeline
- Audit in about a week, a redesign in 1–3 weeks, a test in 2–4 weeks
- Proof
- +27% conversion rate on a client's landing page
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who hires a a CRO expert?
- Ecommerce, SaaS and lead gen companies with traffic that doesn't convert
- Marketing teams without a designer who understands CRO
- Founders who want one senior person instead of an agency team
What's included
What do you get when you hire me?
More customers from the same traffic
Every change aims at one number: more sales or leads from visitors you already pay for.
Fixes, not just a report
I design the new pages and test variants myself, so a finding becomes a change in days.
Evidence for every change
Recordings, reviews and data behind each decision, written down so your team learns too.
Direct access
You talk to the person doing the work. No account managers, no hand-offs.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Solar Installer
A northern Minnesota solar installer sent Meta ads to a homepage that led with its name and kept its only form at the bottom. I put a four-step estimate on the first screen and built the page around winter, outages and rebates.
After
Men's Face Wash
A men's face wash page showed a 60 ml two-pack at the price of a 20 ml trial tube and put an Amazon button under Add to Cart. I showed every size to scale with its cost per month, took Amazon out of the buy box and built out the page.
After
Proposal Software
A proposal software homepage spoke to reps while managers sign the contract, and its trial signup asked for six fields and a reCAPTCHA. I rewrote the homepage for the manager, with an approval queue on the first screen, and cut signup to two fields.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
CRO audit
A prioritized list of what's costing you sales, with wireframes of the fixes. CRO audit
One page or funnel
A product page, landing page or checkout step redesigned and ready to test. Product pages
Ongoing program
Research, a test roadmap and a steady flow of designed variants. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric, a CXL-certified conversion designer. I find what's costing you sales, design and build the fix, set up the A/B test and tell you what it earned. It's the process I used at Spiralyze, an A/B testing agency, and in-house, and the one I taught as a guest speaker at NYU School of Professional Studies (2023, 2025).
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
What does a CRO expert do?
A CRO (conversion rate optimization) expert finds out why visitors don't take action on a website, then changes the pages to fix it and measures the result. My focus is the research and the design: finding the problem and designing the solution.
How much does it cost to hire a CRO expert?
It depends on scope: an audit, a single page or an ongoing program. After a short call I send a fixed quote, so you know the cost before we start.
How fast will I see results?
An audit takes about a week. A redesign is usually ready in one to three weeks, and an A/B test then runs two to four weeks until the result is clear.
What do you need from me to start?
Access to your analytics, your current pages, and a short call about your customers and offer. Recordings, reviews and past test results help if you have them.
Why a freelance CRO expert instead of an agency?
You work directly with the person doing the work, things move faster, and you pay for senior work instead of account management.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.