Blog
Notes on design that sells.
Straight answers to what clients ask me: buyer psychology, product pages, landing pages and A/B tests, with free calculators and examples from tested redesigns.
Buyer psychology in ecommerce: 9 principles that make people buy
How shoppers decide, and how to design for it: 9 buyer psychology principles for product pages, with A/B-tested examples and a free self-check.
Read article
CRO ROI calculator: what a higher conversion rate is worth to you
Work out what a conversion lift is worth before paying for CRO: a free calculator, real lift ranges from 16 A/B-tested redesigns, and how to judge payback.
Read article
Landing page vs homepage for Google and Meta ads: which converts better?
Should your ads go to your homepage or a landing page? When each one wins, what message match means, and three ad landing pages that lifted leads 27–57%.
Read article
Product page best practices: a 2026 checklist from UX research
What a high-converting product page needs, from Baymard's usability research and A/B-tested redesigns: images, price, shipping, reviews and the buy box.
Read article
SaaS homepage best practices: what to put above the fold
What a SaaS homepage needs above the fold to get more trials and demos: headline, product visual, proof and CTA, with five A/B-tested homepage redesigns.
Read article
A/B test sample size calculator: how long should your test run?
How long should an A/B test run? Use the free calculator to get sample size and duration from your traffic, conversion rate and the lift you want to detect.
Read articleLet's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.