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CRO for lead generation
Lead gen pages that bring in more of the right leads.
I design lead gen landing pages and forms that make the offer clear, qualify gently and put proof right where people decide to share their details. More form fills only help if they're the right people.
Short answer
How do you get more leads from a landing page?
A landing page gets more leads when the offer and the next step are clear, the form is short and starts with easy questions, real reviews sit next to the form, and lead quality is tracked alongside lead volume.
Quick facts
- Best for
- Local service businesses running ads, and B2B teams whose forms get started but not finished
- Proof
- +57,3% leads (solar installer), +41,8% consultation requests (dental implants), +27,4% booked visits (HVAC)
- Guardrail
- Booked calls, qualified leads or sales from your CRM, not just form fills
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is this for?
- Local service businesses running Google or Meta ads
- B2B companies whose forms get started but not finished
- Teams that need more leads without lowering lead quality
What's included
What do you get when you hire me?
One clear offer
What people get, why it's worth it, and what happens next.
Forms people finish
Fewer fields, easy questions first, contact details last.
Trust near the form
Real reviews, guarantees and specifics, not big claims.
Quality, not just quantity
Qualifying questions that filter in the leads your sales team wants.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Solar Installer
A northern Minnesota solar installer sent Meta ads to a homepage that led with its name and kept its only form at the bottom. I put a four-step estimate on the first screen and built the page around winter, outages and rebates.
After
Dental Implant Practice
An implant practice sent paid ads to a 24,500-pixel page with its pricing questionnaire 13,000 pixels down. I moved a three-question consultation quiz to the first screen and gave every treatment one checkable price.
After
HVAC Company
A Phoenix AC and plumbing company opened its homepage with "Phoenix's Best" and hid its offers and 4.69 rating far down. I built the page around the person whose AC just died: a booking picker, the offers as coupons and the rating up top.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
Landing page
A page per campaign, matched to your ads. Landing page design
Funnel audit
Where leads drop between click and form. CRO audit
Website
A site that turns visitors into enquiries. Website design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric. A VP I worked with called me an expert in lead generation landing pages, and they're still a big part of my work.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
Are multi-step forms better for lead generation?
Often, especially when the first question is easy and contact details come last. It's one of the first things I test.
How do you measure lead quality?
With your CRM data: booked calls, qualified leads or sales, used as a guardrail next to conversion rate.
Should I show the phone number?
For many local and service businesses, yes. Some people would rather call, and it adds trust.
What should a lead gen landing page include?
A clear offer, a short form, proof near the form, answers to the main worries and a description of what happens after they submit.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.