Landing page design for ad campaigns
Landing pages that keep the promise your ad made.
I design landing pages for Google and Meta ads that pick up where the ad left off and ask for one thing. If your ads get clicks but not leads or sales, the page is usually the problem.
Short answer
What makes a landing page for paid ads convert?
A landing page turns paid clicks into leads or sales when its headline repeats the ad's promise, it asks for one action, it puts proof next to that action and it loads fast on a phone.
Quick facts
- Best for
- Advertisers on Google and Meta whose clicks don't turn into leads or sales
- You get
- An ad and page review, copy, desktop and mobile design, a test variant and a launch checklist
- Timeline
- 1–3 weeks per landing page
- Build
- Custom-coded on your domain, or Figma files for Unbounce, Webflow or Shopify
- Proof
- +27% conversion rate on a client's paid landing page; +57,3% leads for a solar installer
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is landing page design for?
- You run Google or Meta ads and the clicks don't turn into leads or sales
- You're launching a campaign and need a page built for one audience and one offer
- You test several ad angles and need a matching page for each
What's included
What's included in landing page design?
A landing page has one job, and every element either helps or distracts. I cut what distracts: the menu, competing offers, vague headlines.
The page uses the same promise, wording and visual as the ad, so visitors know in a second they landed in the right place.
- Ad and page reviewMessage match, first screen, offer, proof and form, with the weak points written down.
- Page plan and copyThe structure and words, written for the people your ad targets.
- Desktop and mobile designHigh-fidelity Figma files, built to load fast and convert on a phone.
- Variants for testingA second version of the riskiest idea, so you can test instead of guess.
- Launch checklistTracking, speed and QA checks before traffic goes live.
Proof
What has it moved for clients?
After
Solar Installer
A northern Minnesota solar installer sent Meta ads to a homepage that led with its name and kept its only form at the bottom. I put a four-step estimate on the first screen and built the page around winter, outages and rebates.
After
Dental Implant Practice
An implant practice sent paid ads to a 24,500-pixel page with its pricing questionnaire 13,000 pixels down. I moved a three-question consultation quiz to the first screen and gave every treatment one checkable price.
How it works
How does it work, from call to handoff?
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
FAQ
Questions about landing page design.
Should I send ads to my homepage or a landing page?
For paid traffic, almost always a landing page. A homepage serves many audiences; a landing page serves the one your ad targets, and it's easy to test.
Do you write the copy?
Yes. I write it from your customer research, so the page sounds like your buyers, not like an agency.
Can you build the page too?
Yes. I can build and launch it myself, live on your domain and ready to test, or hand the Figma files to your developer.
Can you also design the ads?
I review your ads as part of the project and can suggest angles and layouts that match the page.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.