Website design that converts
A website that explains what you do and gets people to act.
I plan, write, design and build websites that tell the right visitor, in seconds, what you do, why you and what to do next. Looking good isn't the job. Bringing in customers is.
Short answer
What does a conversion-focused website redesign include?
A conversion-focused website redesign covers strategy, sitemap, copy, UX and UI design and the build, planned so every page tells the right visitor what you do, why you, and what to do next.
Quick facts
- Best for
- Small businesses, SaaS companies and brands whose site looks fine but brings in few enquiries
- You get
- An audit of the current site, sitemap and page plans, copy, a design system and an SEO-ready structure
- Timeline
- 2–4 weeks for most small and mid-size sites
- Build
- Custom-coded, or build-ready files for Webflow, WordPress or Shopify
- Proof
- +19% conversion rate on a client's website redesign; +19,8% trial starts on a SaaS homepage
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is a website redesign for?
- Small businesses whose site looks fine but doesn't bring in enquiries
- SaaS companies whose homepage doesn't explain the product fast enough
- Brands planning a redesign who want it judged by results, not looks
What's included
What's included in a website redesign?
I treat a website like a sales conversation: the first screen states the offer, the next sections remove doubt, and every page ends with one clear next step.
You get one person from strategy to handoff, so nothing gets lost between a strategist, a copywriter and a designer.
- Audit of the current siteWhat works, what leaks, and what visitors are looking for and not finding.
- Sitemap and page plansThe pages you need and the story each one tells.
- CopyHeadlines, sections and calls to action in plain language.
- Design system and pagesResponsive Figma designs with reusable components, ready for any developer.
- SEO-ready structureClear headings, page titles and content blocks that help search engines and AI assistants understand you.
Proof
What has it moved for clients?
After
Product Adoption SaaS
A B2B product adoption platform sent every visitor to a three-field demo form that never said what the call covers. I tested three new demo pages against it; the winner explains what you get from the 30 minutes.
After
Small Business CRM
A small-business CRM opened with "Save time. Close deals." and hid free migration and live support 10,000 pixels down. I led with the team-adoption worry, put free switching right after the hero, and rebuilt the signup around "what happens to my data?".
How it works
How does it work, from call to handoff?
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
FAQ
Questions about website design.
Do you build the website too?
Yes, if you want me to. I can build it myself as a fast, custom-coded site on your domain, or hand build-ready files to your developer for Webflow, WordPress or Shopify.
How long does a website take?
Two to four weeks for most small and mid-size sites, depending on the number of page templates and how fast feedback comes back.
Will you write the content?
Yes, the core copy. You give me the facts and the customer insight; I turn them into pages.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.