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CRO for DTC brands
DTC pages that turn paid clicks into first orders.
I design product and landing pages for DTC brands that continue the ad, say why your product is different and make the first order easy. On paid traffic, every point of conversion rate is real money.
Short answer
How do DTC brands get more first orders from paid traffic?
DTC brands win more first orders when each ad lands on a page that continues its angle, says what makes the product different in the first screen, makes the offer easy to understand and shows customer proof where shoppers hesitate.
Quick facts
- Pages
- Paid social landing pages and product pages
- Offers
- Bundles, subscriptions and first-order offers designed to be read at a glance
- Proof
- +27% conversion rate on a client's paid landing page; +8,6% subscription conversion rate in a tested redesign
- Works with
- Brands directly, or the agencies that run their accounts
- Price
- A fixed quote after a short call, before any work starts
Who it's for
Who is this for?
- DTC brands that rely on paid social and search
- Subscription brands that want more first orders to become subscribers
- Agencies running DTC accounts that need a conversion designer
What's included
What do you get when you hire me?
Ad-to-page match
Landing pages and product pages that continue each ad angle.
A clear 'why us'
Your difference explained in the first screen, in your customers' words.
Offers that convert
Bundles, subscriptions and first-order offers designed to be understood at a glance.
Proof where it counts
Reviews, UGC and guarantees placed where shoppers hesitate.
Proof
What results have clients seen?
The page before and after, every change and why, and what the A/B test showed.
After
Spore Probiotic
A spore probiotic had survey results most brands would lead with, 2,800 pixels down. I made them the headline, added a symptom picker that shows the result for each shopper's problem, and cleaned the buy box to one rating and one shipping line.
After
Custom Pillow
A custom pillow page put a text card with three buttons where the product photo should be and started its quiz on another screen. I started the quiz in the buy box with three photo cards for how you sleep, and cut four offers to one add-on.
After
Cast Iron Skillet
A $160 cast iron skillet sat next to $30 alternatives with no reason at the price, behind an email popup. I put the pan first, answered "why $160?" under the price and added delivery, returns and the guarantee by the button.
Design + optimization expertise = the incredibly valuable and unique combination of skills that Aleksandar possesses. He can single handedly analyze web pages, determine why they are not converting as well as they could be, and create designs that both look and convert better. I have worked directly with Aleksandar since he joined Spiralyze and cannot speak more highly of him as a person and as a professional. At Spiralyze, Aleksandar has elevated the quality of work produced and is a key component to Spiralyze's growth from client success to marketing.
I worked with Alex to create high-conversion product pages for DTC brands we work with in our agency. Alex's heuristic analyses came with strong evidence, and answered the WHY in every design revamp that we did for our clients. He understands the buyer psychology, and creates designs that not only look good, but also sell good. One of the best designers that we worked with.
I've worked on several projects with Aleksandar, and he always delivered tremendous value. I needed his help with UX/CRO audits as well as wireframing to prototype recommendations from the audits. Highly recommended! He's one of the top guys I've ever worked with.
Ways to work together
How can we work together?
Paid landing pages
A page per angle, matched to your ads. Landing page design
Product pages
Product templates built around objections. Product page design
Test design
Hypotheses and variants for your testing roadmap. A/B test design
How it works
How does it work? Four steps.
Find the leak
Analytics, recordings, heatmaps and reviews, to see where visitors and money drop off.
Plan the fix
A written hypothesis for each change, prioritized by expected impact, agreed with you.
Design it
Wireframe, copy and high-fidelity design for desktop and mobile, ready to build.
Test and learn
An A/B test or a before-and-after comparison, read in conversion rate and revenue.
About me
Who is Alex Peric?
I'm Alex Peric. Agencies that serve DTC brands hire me to design their product pages, with a heuristic analysis that explains the why behind every change.
See all case studies, my LinkedIn, or book a call.
FAQ
Questions people ask before hiring.
Should DTC ads go to the product page or a landing page?
Test it. A dedicated landing page often wins for cold traffic because it can tell a fuller story; a strong product page can win for warm traffic.
What makes DTC product pages convert?
A clear benefit-led headline, proof from real customers, easy variant selection, a visible offer and answers to the top objections.
Do you design ad creatives?
I review ads as part of landing page work and can suggest angles and layouts that match the page.
Can you work with our agency?
Yes. I often work alongside agencies as their conversion design partner.
Let's talk
Let's find out why your visitors aren't buying.
Send me the page. On the call I'll tell you what I'd fix first, what it could move, and whether I'm the right person for it.